Visualize. Actualize. Realize.
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Signs is a wonderful short video that aims to capture the essence of communication at various levels.
Highly visual and well emoted, it keeps the regular human talk out with a beautiful composition playing in the background, which creates the moods and temperaments and also sets the pace of the video in a brilliant manner.
A must watch for everyone. Here’s the link.
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Visual thinking and visual explanations are finding their feet in traditional business thinking, slowly yet surely.
Alex Osterwalder is the author @ http://business-model-design.blogspot.com/ and has created this presentation about drawing your business model along with Xplane – the leader’s in Visual Communication. 
The presentation needs to be seen in full screen mode.
It shows how can a business model be drawn and raises a pertinent question as to why should it be drawn?
Look at the slide containing the complete business model. It is one snapshot covering the entire business and try thinking of it words and you’d have your business plan.
1 Slide = The complete Business Model. That’s the power of Visual Thinking.
How do apply it to our lives, apart from just Business, is now long overdue and is a presentation from Ken Watanabe’s book – Problem Solving 101. Hang on people! It is on its way!
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Very often we see huge media and ad campaigns thriving on a very subtle message delivered through strong phrases or graphics.
While this becomes relevant in product based advertising, I really think whether it can be somehow done away in a service/technology based campaign. I somehow harbor the notion that deep inside every person is a thirst for knowing what he’s using, and when it comes to internet/collaborative tools/ new applications, it becomes important for him to realize the importance and to know what happens behind the scenes when he clicks on a tab.
Visual communication holds a very crucial key [ amongst the other keys in use] to explain to the layman, what he’s about to use and how his life would get simpler. Google Chrome, when released, kick started a very subtle revolution of explaining the technology behind their browser. The comic book version by Scott McCloud was a hit amongst the techno-savvy, geeky public for whom a pictorial view for explanation was a pleasant surprise.
The only drawback which makes it a subtle revolution is the fact that Google did not materialize the tremendous impact that this comic would have had. A single link on the browser, asking the user to download Chrome and read the story behind it would have increased the power of this explanation.
Visual communications have the power to educate, if used correctly. More on the power of visual communications soon.
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An extremely exciting time to be moving, this is. We are thoroughly enjoying ourselves with our brain-smashing and creatively super-exciting work. And it feels even better when everyone around us recognizes our efforts.
In one such incident, one of our core team members – Vineesh ended up giving an interview to Mr. Himanshu Sheth – an entrepreneur and a blogger about Pictualize and Entrepreneurship in general.
The interview has been put online in two parts. Read Part 1 here and Part 2 here.
Some excerpts about Pictualize are:
Everything starts with a problem, how did the concept of Pictualize arise ?
Pictualize, was born out of the realization that we need to change the current system of communication. It is just too ineffective, incomplete, lacking simplicity and possessing many other issues. The logical solution seemed pictures – the universal language, simple or complex, it is about expressing the core matter and with that came Pictualize.
Pictualize is a catchy name, which are the other names that you came up with while brainstorming & why did you choose Pictualize ?
Anirudh Maitra, our Idea Catalyst had put down numerous names for us to choose from. Pixlr8, Pictualate, and a variety of other names. Am not sure who exactly thought of Pictualize, but the moment it came onto the table we all fell in love with it instantly. Seemed to be love at first sight with the name and then the tag-line “Visualize. Actualize. Realize” followed almost effortlessly.
Who are the current team members and their roles?
Current team members are Aakanksha Gaur, who is currently our Visual Architect and she is the one who churns out all our imagination on paper.Anirudh is the idea catalyst and his wacky ideas are mostly out of this world. He leads in churning out ideas that rock, not just with us, but with others too.I am among the lesser mortals in awe of both of them, who gets to connect them to the rest of the world, i.e. bring us business and think about all the other things.Despite our roles being segregated, we all have an immense amount of fun, brain-jamming together and imagining and dreaming 
.You can know more about us here
Pictures speak louder than words, how do you guys ensure to bring the same creative feeling with each picture ?
It is precisely this effort that differentiates us from all the others who can doodle. We doodle, with a purpose and apply a lot of our mind to it. Three creative beings doing stuff they enjoy, certainly spew out tons of ideas and then it’s more or less a war to select the best.We don’t strive to maintain the creative feeling. The aim is to constantly improve.
What are some of the services that you are planning to offer like Marketing, Branding etc ?
More than marketing or branding, we are aiming to deal with “Communications”. As individuals we all have been brought up with a certain sanctity of the written word and an unusual fear of drawing. We intend to bridge this gap and bring visual communications and understanding within individuals as well as corporations as well as help everyone express themselves visually.
Our current services deal with creating visual presentations for corporations to reach out to their clients/customers in a more understandable and personalized way. Additionally, we are aiding in marketing efforts of our clients.
In the near term, we are targeting to move to clients like UNDP, Micro-finance organizations and NGOs that deal with a large number of people from different backgrounds and it is obviously tough to manage the diversity. We believe that we can offer some order in this chaos of communication through pictures.
For more of the interview check out – Part 1 and Part 2.
Warm regards,
The Pictualize Team
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