Signs is a wonderful short video that aims to capture the essence of communication at various levels.
Highly visual and well emoted, it keeps the regular human talk out with a beautiful composition playing in the background, which creates the moods and temperaments and also sets the pace of the video in a brilliant manner.
A must watch for everyone. Here’s the link.
Proto.in is for Indian start-ups what a Godfather can be for any fledgling start-let. I know the comparison might not be so great, but it does not belittle the contribution of an event like Proto in any sense. For quite many years, the Indian start-up industry was limited to NRI Indians working in the silicon valley, coming up with a technology product. Globalization spread it’s roots and the world became flat. Very soon, young minds, curious, inquisitive and hungry, started to rummage through the voids and gaps in services/products and technologies.
And did they find anything? You bet!!
India has it’s own ecosystem of start-ups, and the founders come from as diverse backgrounds of humanities mixed with economics, designers with consultants and what not. The result?
An oasis nourished by the most fertile minds, the most dedicated souls and the most sweat put into fulfilling the dreams and make them into reality.
But every garden needs a gardener, to select the best saplings, to give the best fertilizer and to tend then all the way till they become a full blossoming plant. Proto.in is the gardener.
Pictualize, admires and salutes the role of such an event in the larger picture of life and economy. We are proud Associate Partners of Proto ‘09.
To celebrate the Start-up spirit, we have created an exclusive hand-crafted blog widget. It depicts the mechanics of the start-ups, the chemistry between the team and the idea bulb is shown in collaboration with the digital media they operate in. And a banner which reads “I SUPPORT PROTO ‘09″
If you are a blogger, a company or a start-up enthusiast, you can use this hand drawn widget to show your support. 
Get your very own here.
Very often we see huge media and ad campaigns thriving on a very subtle message delivered through strong phrases or graphics.
While this becomes relevant in product based advertising, I really think whether it can be somehow done away in a service/technology based campaign. I somehow harbor the notion that deep inside every person is a thirst for knowing what he’s using, and when it comes to internet/collaborative tools/ new applications, it becomes important for him to realize the importance and to know what happens behind the scenes when he clicks on a tab.
Visual communication holds a very crucial key [ amongst the other keys in use] to explain to the layman, what he’s about to use and how his life would get simpler. Google Chrome, when released, kick started a very subtle revolution of explaining the technology behind their browser. The comic book version by Scott McCloud was a hit amongst the techno-savvy, geeky public for whom a pictorial view for explanation was a pleasant surprise.
The only drawback which makes it a subtle revolution is the fact that Google did not materialize the tremendous impact that this comic would have had. A single link on the browser, asking the user to download Chrome and read the story behind it would have increased the power of this explanation.
Visual communications have the power to educate, if used correctly. More on the power of visual communications soon.
